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Solutions for Agencies

Scale your expertise with efficiency across clients.


Optimize, pace and report
across every client


Your clients comes to you for your expertise.  But if your reporting, pacing and insights are ad hoc and manual– client accessibility, insight generation  and business growth will be a constant challenge.  Datorama is the industry standard for agencies.  Built to streamline workflows from your data integration to decision making, it’s the key to happy clients, deeper relationships and growth of your client base.
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Media Performance Optimization

Pacing, optimization and automated reporting across clients.
Your client campaign budgets, performances and outcomes are scattered across a myriad of channels and partner technologies– each with their own reports that don’t add up. With Datorama you can automate 80% or more of your data wrangling, while codifying your expertise into a centralized set of KPIs, dashboards, pacing goals and reports– so you can replace manual processes with automation across clients, and gain the time and tools to deliver smarter insights.
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Business Impact Optimization

Advanced analytics to answer your clients’ deepest questions.
Marketing never rests. As one question is answered, new ones are created. How do we tie our performance to sales impact? To customer loyalty? How do we predict our performance? These questions are opportunities. With Datorama, you can extend your analytics across the customer journey and into deeper granularities, to deliver the custom solutions your most advanced clients are seeking.
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"SmartLenses reaffirm Datorama’s market leadership in delivering solutions for our teams to get to the top insights across all of our channels, campaigns and audiences. This puts us in the driver seat to apply our knowledge and best practices to optimize performance and impact in the moment — driving better relationships and outcomes at scale across our clients."

Mollie Parker
Director of Analytics and Tech Ops, DWA

Whitepaper: Optimize Your Marketing Performance

Marketers have a new set of questions to answer, with greater urgency
Do you feel like marketers are facing increasing pressure and responsibility? Well, that’s exactly what’s happening. In Gartner’s latest CMO Spend Survey, marketing budgets climbed to 12% of company revenue. With that rise has come greater accountability, more technology, more lines of business reporting to marketing, and more data.
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What parts of your marketing performance do you want to optimize first?

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