Marketing Performance Optimization

Improve marketing activities across teams, campaigns and channels.

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Elevate your brand health
across channels.

Your brand health is the intersection of your brand mission and values with your customers voice and perceptions in the market. It’s no longer simply a one way street of communication– today’s customers are taking ownership of the brands they engage with, creating new challenges but unprecedented opportunities. With Datorama, you can listen and act in an integrating manner across all of the channels you interact with your customers.
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One holistic view of brand health

Centralize your brand health data across surveys, search and social.
Your sites, SEO strategy and social pages form a critical set of connection points for customers to find you, interact, purchase, and share their voice. With Datorama you don’t have to look at your organic marketing as a silo, separate from your advertising. With Datorama, you can connect all of your marketing holistically– so you can see how your paid and organic programs interact, boost your best content, optimize for quality traffic and tie your dwell times and buzz to the business.

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Campaign & Channel Optimization
Creative & Audience Optimization

One holistic view of brand health

Centralize your brand health data across surveys, search and social.
Your sites, SEO strategy and social pages form a critical set of connection points for customers to find you, interact, purchase, and share their voice. With Datorama you don’t have to look at your organic marketing as a silo, separate from your advertising. With Datorama, you can connect all of your marketing holistically– so you can see how your paid and organic programs interact, boost your best content, optimize for quality traffic and tie your dwell times and buzz to the business.
Learn More ⟶

One holistic view of brand health

Centralize your brand health data across surveys, search and social.
Your sites, SEO strategy and social pages form a critical set of connection points for customers to find you, interact, purchase, and share their voice. With Datorama you don’t have to look at your organic marketing as a silo, separate from your advertising. With Datorama, you can connect all of your marketing holistically– so you can see how your paid and organic programs interact, boost your best content, optimize for quality traffic and tie your dwell times and buzz to the business.
Learn More ⟶

Wb & Social Optimization

"We had seen first hand how challenging data integration is for marketing — Datorama’s technology is a smarter approach to connecting and unifying data. This combination is key to our success."

Ari Sheinkin

VP of Marketing Analytics, IBM

What parts of your marketing performance
do you want to optimize first?

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