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Datorama

Make every marketing decision data-driven.

Unify 100% of your marketing data and empower your teams with one system of record.
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Find certainty with intelligence built for marketing.

Drive efficiency and ROI with the measurement foundation you need to optimize every marketing investment.

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See how Trailblazers are using Datorama to grow their marketing — and their careers.

Discover how Datorama does intelligence differently.

Datorama is the only end-to-end intelligence platform built for and by marketers.

Use intuitive tools to model, harmonize, and visualize your data using clicks, not code.

Work smarter with Einstein AI and machine learning that drives real results.

Automatically unify all your data sources with a data modeling tool driven by machine learning, and find what’s most important with Einstein Marketing Insights.

We make marketing data integration and prep easy.

Unify your Marketing Cloud, Sales Cloud, and the rest of your marketing and advertising ecosystem data with connectors and prep tools only Datorama can provide.

Marketing During Times of Change.
Marketing During Times of Change.

During times of uncertainty, data and measurement help marketers navigate difficult decisions. There are four areas that marketers can focus on today to bring certainty to their marketing strategies.

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How to Create an Effective Marketing Measurement Strategy.
How to Create an Effective Marketing Measurement Strategy.

Marketers need a clear view of all marketing activities to drive efficiency and deliver engaging customer experiences. Here are four steps to creating a marketing measurement strategy founded in data.

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Want to see Datorama in action?
Want to see Datorama in action?

It’s time to uncover the power in your data.

Request a Demo

Explore why marketers love Datorama.

Datorama allows us to surface deeper insights for our clients more easily, at a scale, speed and intuitiveness that was formerly impossible. With Datorama, we now have a mission critical piece of technology that shows how we lead with a more analytics forward approach.

Mollie Parker

SVP of Process and Technology, DWA

Datorama is very much a keystone to our entire reporting front end. The ability to connect, cleanse, and organize IBM’s data is critical for our business users to gain trust in its quality, which helps drive adoption and motivate our data-driven culture forward.

Robert Edelman

Global Lead – Measurement Analytics, Reporting Strategy & BI Platform, IBM

With data and the customer at the heart of what we do, our Datorama dashboards are now truly the beating heart of the agency.

Ross Barnes

Global CTO, m/SIX

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Marketing Intelligence Report
Marketing Intelligence Report

Explore the first edition of the Marketing Intelligence Report for an inside look into how the new growth imperative affects marketers across every industry.

Get the Report